Franchise Trade Shows

Franchise Expo or Trade Shows are an excellent opportunity to meet 1,000s of qualified franchise and business opportunities in your area. While a franchise trade show gives industry specialists the opportunity to discuss the franchise industry, a franchise expo gives potential franchisees the option to find out more information.

Franchise trade shows are also an effective way to introduce a franchise or business opportunity to prospective franchisees in a particular market. There are options for franchise trade shows in most markets and typically they are held in any given month.

There are several categories of franchise trade shows, most of them fall in the "mid-tier" category and will attract between 1000-2000 visitors to the show for a two day weekend event. These shows will require a $3,000 to $4,000 investment in the booth space, tradeshow collateral and travel to have representatives at the show for you.

The larger franchise tradeshows, or top-tier franchise tradeshows will be a much larger investment. Trade shows in New York, Atlanta, Anaheim is typically in the range of $8,000 - $10,000 for total show costs, but will attract as many as 4,000 visitors or more to the event.

  1. Trade shows are a fun and effective way to market a business opportunity, but it takes the right approach, enthusiasm and process to get a solid return on investment. Keys to effective Franchise Trade Show marketing:
  2. Have people who know your business there to represent you, the worst thing you can do is put a salesperson without knowledge of your franchise in front of the candidate in person, they will see right through it!
  3. Have people who have the energy and understanding that every person at that show is a prospective franchisee, none should be allowed to pass without engaging them and introducing them to your franchise.
  4. Have a really solid follow up process in place to manage the leads after the show. A good Franchise Trade Show will produce between 100-200 leads from the exhibit.
  5. Take good notes, it is important to have something relevant to say to the prospect when you put in the follow up call - don't sound dumb and have forgotten the pertinent points from your meeting at the show.
Franchise Trade Shows are one of many possible lead generation channels to use when marketing your franchise, use them all and develop an effective franchise marketing plan to capture as many possible candidates for your franchise system.

This is your opportunity to learn more about the franchise industry. Attending informative seminars or talks and picking up franchise brochures, leaflets and programs will provide you with a wealth of information for your research of the ideal franchise for you.